An animated info graphic video is a brief video that delivers a business idea in a simple, engaging and direct way. It combines cool animations, appealing images and a clear language to quickly grab the viewer’s attention.
If you’re considering adding an animated video to your marketing strategy, you’re on the right track. The major trick that is used by marketers now to attract the audiences is the usage of animated videos.
Video makes up for over 30% of all online traffic today. After watching a video, 64% of users are more likely to buy a product online.
Consider this example:
Three years ago, a company named X created an animated explainer video that increased their monthly income by $21,000. Besides adding an enhance touch to their bottom line, the video proved to be a timeless piece of content – Company X is still using it! That’s the kind of ROI we’re talking about when it comes to animation. Animated videos are extremely simple and easy to understand because they are made with simple instructions and are very brief.
You’re probably wondering how much that type of animation costs.
If you’ve done your research, you probably noticed that animation studios often don’t offer pricing on their websites. That’s because animated videos are tailor-made and need to be budgeted like other customized products.
Budgeting an animated video involves many special factors because animation can at times be extremely complex. Budgeting your animated video project can become a test. Here’s everything you should know about animation costs to help you produce an incredible video for your company.
Let’s start with the basics. The two most imperative price indicators of animated videos are the length and style. These help determine what the video will look like in terms of how it is going to be and how it is going to be produced.
Typically, animation studios start the conversation about pricing with the question about video length. That helps the studio to plan the number of designers and animators needed for the project, as well as calculate approximately the turnaround production time and schedules.
Since production costs per unit scale, you might get a discounted rate for longer videos. This is the way the economies of scale will end up playing a huge role in the conversions of your sales. However, one must remember that videos longer than 60 seconds are hardly functional for marketing purposes. If your video works as training material, it can of course be longer.
It doesn’t make sense to invest in a cookie-cutter video that generates no results.
To help you create a unique video for your brand, the animation studio should offer you a selection of styles.
Whiteboard animated videos have been a popular format for explainer videos – but those are boring and no longer innovative. Nowadays it’s better to decide from 2D cutout animation, frame-by-frame animation, 3D renders, motion graphics, kinetic typeset, or stop motion.
Animated videos are tailor-made and need to be budgeted like other custom-made products.
While some styles are cost effective (think whiteboard animation or motion graphics), others create substantial costs, especially 2D or 3D videos that might look simple but in fact involve many hours dedicated to character design and developing a persuasive narrative.
There are basically two ways in which you can approach the topic of budgeting:
The first option is set aside to projects that don’t fit standard frameworks, or projects in which you are open for the animation studio to provide wide-ranging theoretical work.
How much does it cost then?
As you have seen above, it depends on many factors.
Let’s take a closer look at a homogeneous example that covers:
Bearing in mind these factors, such animation would cost approximately 6-10,000 USD.
It doesn’t make sense to advance in a cookie-cutter video that generates no results.
However, a 2D animation studio would give you a quote on a per-minute basis, and 60-second video could land anywhere between 3,000 and 50,000 USD. The cheapest one would be a whiteboard animation with no characters and straightforward and uncomplicated (sometimes even stock) graphics. The most expensive one would cover multiple characters; require highly developed research, scriptwriting, pre-development and directing, diverse camera angles, fAar reaching frame-by-frame animation, VFX, SFX, and TV copyright.
For 3D animation, the costs are much higher and thus may be not present the best value for your marketing money. The cheapest would cost around 10,000 USD per minute for a undemanding video with no characters, and models bought online and modified. The price can go as high as 200,000 USD for the most multifaceted projects with several characters and superior features.
But remember this:
If this is the first animated video you’re producing for your brand, it’s like a first impression. And first impressions tot up a lot in marketing.
So if you find an offer that is cheaper than these price levels, be cautious. The quality will be compromised. A low price could mean a studio you found does not put as much care in its productions as it ought to.
Your first animation will either make or break your brand. You’ll be showing yourself to the world in a new way so it makes good judgment to invest a little more into your animation project and manufacture an amazing, top-notch video that resonates with your audience.
An animated branded video is an investment that helps to breed your business and showcase your brand in a entirely new way.
Most importantly, animations engender measurable ROI with: